FROM LEAF TO LIVELIHOOD: UNDERSTANDING THE TEA ECONOMY THROUGH SMALL TEA GROWERS IN INDIA
S. Dharshan, R. Mayilsamy
2. IMPACT OF STRESS AND ANXIETY ON JOB SATISFACTION AND WORK-LIFE BALANCE: A STUDY OF BANK EMPLOYEES IN KANPUR
Shivangi Singh, Dr. Ravindra Bhardwaj
3. AI-DRIVEN TRANSFORMATION OF MSME CREDIT RISK ASSESSMENT IN INDIA: POLICY AND PRACTICE INSIGHTS
Dr. Dhananjay Vishwakarma, Vertika Sinha
4. NAVIGATING THE DIGITAL LANDSCAPE: ACCOUNTING IN THE ERA OF TECHNOLOGY 4.0
Dr. Aparna Merin Mathew, Dr. Gayathri S Nair
5. BEHAVIOURAL BIASES INFLUENCING MUTUAL FUND INVESTMENT DECISIONS: A STUDY OF RETAIL INVESTORS IN VARANASI DISTRICT
Mr. Anjanee Kumar Rai
6. IMPACT OF CORPORATE SUSTAINABILITY REPORTING ON INVESTORS’ INVESTMENT DECISION MAKING: A SURVEY OF BILASPUR DISTRICT OF CHHATTISGARH
Sourabh Kumar Pandey, Dr. Amrendra Kumar, Abhishek Kumar Uphadhyay
7. COMPARATIVE STUDY OF PRIVATE SECTOR BANK AND PUBLIC SECTOR BANK: WITH SPECIAL REFERENCE TO SBI AND ICICI BANK
Mr. Vivek, Ms. Sneha Halwai
8. A STUDY ON IMPACT OF QUICK COMMERCE ON CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS
Dr. Abhishek Kumar Singh
9. GLASS CEILING: NATURE AND FOUNDATIONS OF INEQUALITY
Mrs. Savithri K, Dr. Kumara M R
10. ROLE OF LEADERSHIP IN ORGANIZATIONAL PERFORMANCE: A REVIEW STUDY
Sachin Kumar Pandey
11. A STUDY ON EMOTIONAL APPEALS IN ADVERTISEMENT
Sumi John, Dr. N. Pradeep Kumar
12. SLOWDOWN IN INDIAN ECONOMY: PROBLEMS AND PROSPECTS
Dr. Reena Shukla
13. DO NUMBERS MATTER? INVESTIGATING CRITICAL MASS OF WOMEN ON THE BOARD AND ITS EFFECT ON A FIRM’S PERFORMANCE
Manisha Bansal, Poorva Jain, Dr. Dhanjay Yadav
Satish Gupta, Anand Vardhan Singh
15. IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR
Dr. Manjit Kishor Singh